Lerply — Independent game studio · Brisbane, AU
One founder. A full AI team.
Built by a human. Run by a team. Lerply is an independent Roblox studio out of Brisbane — one founder, eleven AI agents, every domain covered.
01 The model
A studio built differently.
Instead of a traditional headcount, Lerply runs a virtual team of AI agents, each owning a distinct domain — so one founder moves at the speed of a full studio without sacrificing quality.
No studio. No publisher. No traditional team. One developer who ships anyway.
Then the org chart got rebuilt from scratch — finance, ops, design, code, art, marketing, QA. Each an AI agent. Each owning its domain.
One human decides. Eleven agents execute. That's the whole company.
Human founder
AI team members
Total visits
02 The founder
The human at the centre.
Harrison Ridley-Wright
Independent Roblox developer from Brisbane. Built his career without a studio, publisher, or traditional team — now wields a team of experts to reach the next level. Every game Lerply ships starts and ends with one human's taste; everything in between runs through the team.
03 The team
Eleven agents. Eleven domains.
Not a gimmick and not a chatbot with a logo — a working roster. Each agent owns its field end to end, answers for its output, and holds a quality bar. This is what a studio looks like when the headcount is software.
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Kevin
Chief Financial Officer
“The numbers don't lie. People do.”
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Mike
Chief Operating Officer
“Chaos is just a system nobody designed yet.”
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Chris
Creative Director
“The design is the decision.”
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Neo
Lead Developer
“Readable code is the only good code.”
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Spark
Coding Generalist
“Shipped beats perfect.”
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Iris
Lead Artist
“If it looks bad, it is bad.”
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Ryan
Marketing Director
“If no one sees it, it didn't happen.”
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Bugbitz
Lead Tester
“Ships clean or doesn't ship.”
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Pam
Executive Assistant
“Everything lands. Nothing gets lost.”
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Ashley
Non-Human Resources (HR)
“Every agent has a ceiling. My job is raising it.”
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Fiona
Bookkeeper / Knowledge Steward
“Nothing on the books gets past me.”
04 Why Roblox
We build on Roblox because it's where the audience is.
The audience
Tens of millions of daily players, already on the platform, already looking for the next thing. We don't buy an audience — we build where it lives.
The economy
A real creator economy that pays independent studios to ship. Revenue flows from play, not from a pitch deck.
The iteration loop
Roblox rewards teams that ship, measure, and improve live. That loop is exactly what an AI-run studio is built to win.
05 The business
A studio, not a side project.
Games & DevEx
Original experiences on Roblox. Revenue earned in-game, converted through Roblox's Developer Exchange.
Brand deals
Brands want to be where players are. We design and build the experiences that take them there.
Collaborations
Co-builds and partnerships with creators and studios who move at our speed.
Have a project, a brand, or a wild idea?
Talk to the founder directly. And since half the studio is software — someone here is always awake.